Category Archives: Business

How to Grow Your Customer Base in Detroit

Business owners in Detroit looking for ways to grow their customer base need to think outside the box. This is not cliché advice but practical if your organization focuses on B2B (business to business sales). One potential option worth consideration is aligning with the best business to business marketing Detroit has available.

Benefits of Reaching Out for third Party Support

One of the immediate benefits of reaching out to a 3rd party marketing firm is their ability to give you new ideas. While these ideas will help you get in front of prospective clients you will need to refine your value proposition so these customers will be able to clearly understand what it is you do, why you are the best choice in Detroit and why they need to deal only with you.  By addressing those initial 3 items you stand a good chance of converting these leads into paying customers.

You will not be able to convert every potential customer into a paying client but you will be able to build a pipeline of prospective customers that over the span of 30, 60, 90 or 120 days become paying clients if you stay in touch with them.

Importance of Follow Up and Follow Through

After you have established contact with these potential customers it is vital that you stay in touch with them. It is unlikely the prospective client is going to cut a check on your first encounter but as you stay in touch with them and establish a rapport they may be more willing to do business with you. It wold be prudent to have a CRM in place so you can document your interactions with these customers and establish follow up actions. By keeping things organized you are less likely to miss out on an opportunity but the first step is finding the right firm that specializes in B2B marketing.